Tonight, like the responsible adult I am, I spent the evening trying to come up with the perfect rock logo for our kick arse new band, Zuiiza.
As I used up all the ink in my little girl’s best black marker, I got to thinking about rock logos … and penned an email to the boys in the band … here’s the transcript:
The thing that was so effective about the reckoning logo (and a lot of the actual great rock logos of all time like ac/dc, the who, Metallica, the jam, etc) was not that it was stylish or sophisticated but that it was simple, unique and easy to replicate with a texta bored at school. (Do kids still have textas?)
By the way, if you didn’t know, Peter and I used to be in a band together before called reckoning. Downloads ahoy!
Anyway that was what I was trying to do here – come up with some hooks (like the lightening bolt or slash through the o which I was always amazed how much people used to use it, every time I got an email or whatever, even today, the odd person still goes to the trouble to write the symbol of the o with the slash thru it).
On this one I liked the big rock Zs and I liked the idea of the two i dots doing something special, in this case I was trying to make some kind of infinity sign, except every time i did an infinity sign it looked like angry eyes which I wasn’t into so instead tried to make it look like some kind of esoteric Led Zeppelin symbol … emphasis on tried!
After spending a night mucking about I now think that we should get a graphic designer to finish off whatever idea we all decide we like and want to go with, I know a few as I work with them all the time.